This month I had the pleasure of talking with Jesse Collins-Incoming President and Scott Kitayama, the current President,
about their Club.
Some facts:
The Club started in 1977 so we are getting close to 50 years. And like many of the Northern California Clubs we:
● Hold monthly meetings with speakers.
● Monthly fly tying classes.
● Monthly casting clinics on the lawn and sometimes in the San Lorenzo river.
● Have about 17 fish outs per year.
They are currently around 260 members with significant growth occurring during and after Covid. Tom Hogye (who serves as VP of NCCFFI) was President of the club at that time So at a time when many clubs stopped having meetings and were losing members, the Santa Cruz club did some things that helped us survive and continue to thrive today.
They:
● Continued to have meetings during Covid using Zoom and today’s meetings are now a hybrid of zoom and in-person.
● Fully embraced Instagram to tell our story to an audience younger than our average membership and today have over 1,000+ followers.
● Increased our conservation donations and started a scholarship at the local high schools convinced that our membership would grow by “doing good in the community”.
Scott Kitayama became President in 2023 and his main theme has been “fellowship”. We have tried to make the meetings more welcoming to new attendees, have breakfast and coffee at our local beach fishouts, work with other local organizations such as Project Healing Waters and Sisters on the Fly.
Jesse Collins will be the next President and is already setting direction. He discussed his deep-rooted love for fly fishing, which began in his childhood on the East Coast. He values the community aspect of the sport and aims to mentor others, especially veterans, through teaching and guiding. Jesse also mentioned his plans to conduct advanced fly tying clinics and share his knowledge through presentations on various fishing topics. He believes the club membership will continue to increase, become more dynamic and younger. One of the ways is providing affordable fly fishing experiences that would be attractive to any angler.
Here are some takeaways from our meeting:
Hybrid Meetings and Engagement Strategies
Some clubs are experiencing some push back on continuing virtual meetings with their in-person meetings. What have you experienced?
Some members expressed a preference for in-person interactions. Scott contributed to the discussion by emphasizing the importance of inclusivity and engagement in meetings.
Engagement Strategies and Scholarship Programs
Could you talk about what you are doing to bring in more members and diversity of members?
Jesse emphasized the need for greater member engagement to enhance the club’s activities, suggesting that more hands-on presentations could attract new participants. When asked about youth programs, Scott explained the club’s scholarship initiative for high school seniors entering environmental studies. The discussion highlighted the importance of fostering interest in nature among younger generations.
Scott also emphasized the value of local knowledge in fishing, suggesting that club members possess expertise that could rival professional guides.
How are you engaging younger generations in Fishing Activities?
Jesse discussed strategies to engage younger generations in the fishing club, including organizing cost-effective, do-it-yourself trips and implementing a points system to incentivize participation. He noted the success of the fly fishing film tour, which drew a large audience and resulted in new memberships. He also mentioned collaborating with the local Project Healing Waters chapter to attract veterans and their families to the club. These are successful events that have increased membership. He highlighted the importance of making learning enjoyable and accessible, suggesting shorter, more interactive sessions before meetings. He also mentioned the positive impact of recruiting younger members to the board, which encouraged diverse opinions and fresh perspectives.
As we were coming to the end of our discussion we all expressed enthusiasm for organizing a swap meet for clubs in California, highlighting the opportunity for collaboration and sharing resources. Scott noted the success of previous events and suggested that attracting overnight visitors could enhance participation. Jesse proposed organizing more joint events to foster collaboration among clubs, which could enhance membership and engagement and highlight the potential benefits of shared experiences.
Thank you Jesse and Scott for a very insightful discussion and I can’t wait to get some of the club collaborations going with you!
Posted on September 19th, 2025
